Cult Beauty was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, Jess and Lex both vowed to boycott bathroom cabinets full of hollow promises.

We are a dedicated team of beauty devotees on the hunt for the coolest cult products the world has to offer – from the latest scientific discoveries to hundred-year-old remedies that have never been bettered.

Cult Beauty is the destination for those looking for the next big thing. Whether it’s a problem-solving treatment or a yet unheard-of oil, we pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that blow us away.